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商品編號： IN1591 出版日期： 2018/01/29 作者姓名： Sengul, Metin;Gimeno, Javier;DeBruin, Phillip 商品類別： Other 商品規格： 29p 再版日期： 地域： 產業： IT consulting services;Telecom 個案年度： -
商品敘述：
Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position. However, challenges loomed with the advent of alternative global navigation satellite systems, increasing penetration of smartphones, the reshuffling of the digital map data market, and the industry''s consolidation. The case explores the options available to Garmin to weather the storm. Case B (Garmin 2019) describes the changes in the industry in the following decade, how Garmin responded, and the resulting performance.
涵蓋領域：
Marketing;Disruptive innovation;Environmental sustainability;Market positioning;Computers and mobile devices
相關資料：
, (IN1593), 22p, by Metin Sengul, Javier Gimeno, Jean Wee
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